Social media, especially sites such as trip adviser and booking.com are where most visitors to our beloved "timeshare" club leave reviews.
It is also the 2 sites where those who may be considering a visit to the club would no doubt be viewing.
But I can't help, but think we are missing a massive trick here by not responding to all the various reviews whether good or bad.
Replies can show an element of one's personality and create a level of engagement which in turn can create interest in the Club and buying signals.
Surely we have sufficient experience within the Club which can create a culture of interest by using some individualism and ownership of such a no brainer?